Who’s Next Paris: the continuous rush to anticipate the collection presentations brought the WSN Developpement group to move Who’s next event from the usual February and September to January and July, more and more distant from the catwalks week. Of course there will be many recycled wool producers, but how many will focus on the sustainability aspect of their work in their communication and sales strategy? Among the exhibitors already there in July, at the moment only Tintoria di Quaregna is present. Unfortunately we noticed that the section dedicated to these issues is no longer present. Pitti Filati: It seamed clear after July edition, that attention to sustainability would have been a common theme through out the event. The brands are: Alta Rosa, Corral de Pollitos, Frilo Swiss-made, Inch Blue, Kidiwi, Kite, NaturaPura, Nixie Clothing, Paola Maria, Småfolk, Stregatoccacolore, Veja. Here we find brands from all over the world that use organic and sustainable materials respecting the environment and the people, contributing, with a certified supply chain, to support local productions and small communities. Pitti Bimbo: Also this season the organizers proposed EcoEthic section dedicated to those kids collections where ethics and eco-sustainability are basic elements.
FRILO SWISS MADE FULL
– Containing Low Impact Materials And Thinking Environmentally and Landini, in collaboration with ASAP – as sustainable as possible, presented a new line of extra-light scarves in pure cashmere dyed with natural colours from herbs, roots and leaves in full respect of the environment. Cushe, a british footwear company, increases their sustainable offer with Shucoon a sport shoe realized according to their new project C.L.I.M.A.T.E. Among them: the Italians of 500gr with their new 100% recycled wool collection ( at their second year) Uniforms For The Dedicated with an increased use of sustainable materials – from 21 to 51% – including hemp, recycled cotton and pet, nuts instead of horn buttons etc. Consequently we can meet only few sustainable collections. Are just a few the brands who use their choices in this direction as pillars of their communication strategy. Pitti Uomo: it is undoubtedly one of the most important male fashion shows, but it is slow in embracing the arguments of sustainable fashion.
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